Content Marketing Executive

​About the Company

Our client are a leading global payments company founded in 2002 to support merchants finding it difficult to navigate the payment landscape. The company are a leading online, mobile and POS cross border payment service provider operating across 40 countries across the world. Servicing e-commerce businesses of all sizes and sectors, helping them to accept payments via multiple customer touch points. They offer clients:

• Payment Processing

• Card Acquiring

• Global payment Methods

• Card Issuing

• POS

About the Opportunity

We are looking for a Marketing Executive with a proven track record in copywriting and content marketing, ideally within the B2B fintech or financial services industry. Reporting to the VP Marketing, this role will be creating data-driven content for various purposes and campaigns, including blogs, web copy, eBooks, whitepapers, infographics and case studies.

The successful candidate must be able to execute a diverse content strategy in line with the overarching marketing programme and have a good understanding of content marketing and SEO best practices. The goal is to create content that fits within all stages of the customer journey and the marketing funnel.

Responsibilities

• Copywriting for diverse marketing distributions and campaigns (presentations, product brochures, whitepapers, reports, blog articles, case studies etc.).

• Repurpose content for different marketing channels to drive engagement, ensuring SEO best practices are followed - website, blog, social, email marketing, marketing collateral.

• Assist in planning and delivering a rich content calendar that ties in with the marketing strategy to attract a qualified audience to our owned properties.

• Conduct interviews with subject matter experts, internal and external, to capture all the details necessary to produce insightful and unique content.

• Support the development of efficient and intuitive marketing strategies.

• Conduct market research and analysis to evaluate trends, brand awareness and competition.

• Proofread, edit and review collateral for internal and external purposes.

• Maintain content guidelines and ensure consistency in brand voice and visual style across all digital channels.

• Analyse metrics and share insights to improve content and digital marketing strategies.

Requirements

• Portfolio demonstrating content work

• Minimum 2 years’ experience in B2B copywriting. Experience in B2C copywriting as well is a bonus.

• BA/BS degree (or higher)

• Experience in copywriting for presentations, product brochures, whitepapers, reports, blog articles, case studies etc.

• Exposure to digital marketing and SEO best practices.

• Experience in creating design requirements for content assets.

• Excellent verbal and written communication skills in English (native/ bilingual proficiency is highly desirable).

• Good teamwork skills with ability to work in cross-functional teams.

• Creative thinker with an ability to use data to inform all decisions.

• Self-starter with initiative and ability to prioritise and work within deadlines.

• High degree of critical thinking and attention to detail.

• Creative and compelling storyteller.

• Versatile writing experience with a proven track record of tailoring content to different audiences.