Digital Marketing Executive

Location London
Salary: Up to £45,000
Contact name: Stephanie Barber

Contact email:

​About the company

Our client are a leading global payments company founded in 2002 to support merchants finding it difficult to navigate the payment landscape. The company are a leading online, mobile and POS cross border payment service provider operating across 40 countries across the world. Servicing e-commerce businesses of all sizes and sectors, helping them to accept payments via multiple customer touch points. They offer clients:

  • Payment Processing

  • Card Acquiring

  • Global payment Methods

  • Card Issuing

  • POS

About The Opportunity

This is an exciting new role with potential to grow within the team for a creative copy writer and digital fiend to help develop and scale our client's existing B2B presence, while building a new global B2C channel. The right candidate will be responsible for planning, creating and scheduling digital marketing campaigns with the team across the Group brands. You will work closely with the Senior Digital Marketing Executive and in-house design team to build content calendars for lead nurturing campaigns and activities. What makes your digital marketing approach stand out from the digital crowd is your ability to flip complex ideas into simple, compelling communications our client's audiences want to learn more of and take action.


  • Assist in the formulation of strategies to build a lasting digital connection with consumers

  • Plan and create lead nurturing campaigns across the downloadable materials and ensure content deadlines are met and work is of the highest quality.

  • Be actively involved in SEO efforts (keyword, image optimisation etc.)

  • Work closely with the in-house design team to create commercially strong media materials for landing pages, email, supporting blog content and more.

  • Develop and execute AB testing across channels of specific tactics and activities to grow awareness and lead generation functionalities. Help measure performance of digital marketing efforts using a variety of tools to continually enhance our client's impact.

  • Conduct market research and analysis to evaluate trends and lead generation opportunities across the Group brands.

  • Assist in cross-department initiatives in producing marketing content with an impact across a variety of industries we serve as a global payment service provider.

  • Support the wider development of efficient and intuitive marketing strategies.

  • Assisting with landing page creation.

About The Desired Candidate

  • Minimum 2 years’ experience in B2B social copywriting. Experience in B2C copywriting as well is a bonus.

  • Excellent verbal and written communication skills in English.

  • Degree in BA/BS (or higher); communications, public relations, business, literature or journalism.

  • Experience and confidence in implementing and optimising digital marketing campaigns in a corporate environment using social media, email marketing and landing page creation.

  • Driven by data insights from reporting to improve performance (platform insights across Ad and Campaign Managers, HubSpot and Google Analytics).

  • Great teamwork skills with ability to work in cross-functional teams.

  • Basic understanding of, or experience in, the fintech industry is desirable.

  • Experience using HubSpot highly desirable, and experience with similar tools such as Marketo, EngageBay, Active Campaign, Hootsuite or other is also desirable.

  • Experience in WeChat marketing or Google Adwords, retargeting campaigns is also a bonus.