Personalisation Strategy Manager

​About the Company
Our client are the UK's largest Digital, Retail and Commercial Bank with a focus on Helping Britain Prosper.
They are on the mission to build the bank of the future, and they need your help do it. Continuing their extensive transformation programme, they are redefining what a bank is from the inside out. There technology, culture, and mind-set is changing to craft a true engineering-led organisation.

This role is pivotal to their success, you'll support the business to design and deliver effective, personalisation strategies

About the Opportunity

This role is all about developing a customer-centric strategy and translating this into delivery. The successful candidate must have a proven track record of building successful relationships with a wide range of stakeholders to understand the needs of our clients customers, co-designing plans, agreeing content and ownership of initiatives and project management of relevant activity.

Responsibilities

• Develop the Personalisation Strategy, define the target experience across communications, experiences & propositions

• Identify high level opportunities to improve the customer experience and drive value across the business

• Ensure the Personalisation Strategy aligns and compliments the Retail Reimagined, Customer and Segmentation strategies

• Manage the strategic roadmap to ensure all parties are working together and are on track to deliver our end state vision

• Work closely with key stakeholders to deliver against this plan, working collaboratively to develop ideas and inform the strategy

• Produce high quality, accurate and engaging presentations / reports for exec level stakeholders to communicate developments and any required decisions

• Help to embed personalisation across the business and ensure it’s a key consideration during the design phase for communications, propositions, and experience

• Build and maintain an understanding of the macro environment and ensure the development of the Personalisation Strategy is aligned to market and competitor trends

• Manage the forward agenda for the Strategy & Insights Forum

About you

• A desire to work in a fast paced, strategic and customer focused environment

• Motivation to identify issues and drive impactful change

• Analytical mindset and problem-solving skills

• Commercial and organisational awareness

• Strong project management and organisational skills

• Comfortable with ambiguity and finding creative solutions

• Consistent track record of managing multiple priorities

• Clear and confident communication skills both verbal and written