Marketing Manager - Digital

Location London, Greater London, England, United Kingdom
Discipline: Marketing and eCommerce
Job type: Permanent
Salary: £70,000 Plus Bonus
Contact name: David Earles

Contact email: David.Earles@tpn.co.uk

About The Client

Our client are pioneers in deploying secure EMV payment and mobile acceptance solutions. We provide payment technology based on a single global platform that transforms customer engagement in banking, retail, hospitality, transportation, and other service environments. Helping acquirers, processors, PSPs, ISOs, ISVs, and systems integrators bring innovative solutions to market that scale across all industries, use cases, and geographies.

About the Opportunity

We are looking to appoint a Digital Marketing Manager to Development and Implement a robust B2B client acquisition, we believe the day to day will incorporate the following types of challenges as well as offer you the opportunity of full autonomy outside of this:

  • Trade Marketing Activities – Work closely with existing partners to build new incentives and encourage further revenues and closer partnerships.

  • Direct Marketing – Management of a historical CRM and full campaign management including the use of Hubspot

  • Drive a compelling PR and Marketing Communications strategy across the Payments and Fintech market

  • Drive campaigns from planning to execution and beyond to meet key performance metrics.

  • Help define the strategic vision and roadmap for digital marketing.

  • Bring together and assess detailed market data, insight, and research to ensure our marketing is hitting the right areas as well as highlighting shifts in the market both organic and client activity.

  • Review our current Digital offering including our own website, mobile, its design, client acquisition / Conversion activity.

  • Manage projects which enhance the company’s technical and creative capability in customer driven communications.

  • Work with product teams to ensure content is optimised and compelling.

  • Provide analysis and monitoring of digital activity to ensure optimal usage of the channels, set performance targets for online and digital effectiveness.

  • Implement Social Media Campaigns to encourage further product awareness in the market.

About The Candidate

  • Ensure all Digital Marketing, Traditional Marketing is aligned to optimise the customer journey and sales conversion process. 

  • A good Technical or Marketing Degree

  • Self-starter and able to manage the function with minimal oversight

  • Experience of setting marketing and digital strategies

  • An understanding of the B2B technical market, ideally you will have experience in the payments or fintech space.

  • A commercial mind to ensure we are always ahead of the curve

  • Experience of growing client and customer portfolio’s through marketing

  • Excellent analytical skills and the ability to craft actionable insights from complex data.

  • Have a strong track record of executing high-performing digital marketing campaigns from concept to execution.

  • Experience of managing budgets to their full capacity.

  • Excellent Microsoft Office Skills, especially Powerpoint

  • At home setting up  using CRM tools eg Hubspot/Salesforce .