Product Marketing Lead

​About the Company

We have an exciting opportunity, to join one of our clients who are a leading Payment Service Provider within their space. This is an exceptional opportunity to join a developing, dynamic, and multi-functional business. With an established presence throughout China and America they build financial services platform that empowers online sellers to build and grow their cross-border business. Their goal is to make it effortless for customers to do business in other markets, and they strive to be their guide, wherever they are on that journey. Their products help merchants receive money from international ecommerce platforms, accept payments, pay taxes in foreign countries, and more. Their customers are the online sellers, as well as channel partners that serve the same audience.

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About the Opportunity

Our client are looking for a Product Marketing Lead to play a critical and strategic role in the company’s growth. We are looking for a natural storyteller who can build messaging and positioning for each stage of the customer journey. You’ll partner closely with their product and local business unit teams to draft and validate messaging and build a cohesive user journey that delivers the right messaging to the right individuals, at the right time. You’ll ensure that all customer-facing touchpoints (ads, sales support, social, website, emails) look and feel cohesive and help users understand what the does, and the value it unlocks for both direct customers and channel partners. This is a high visibility role in which it will be crucial to build trust and partnership with other marketers in addition to colleagues in Product, Sales, and Business Development / Partnerships. They are a global company, with offices throughout Asia, Europe, and the Americas This full time role is based in the UK, and reports to Chief Marketing Officer.

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Responsibilities

• Lead development of product line value proposition and positioning for core audiences; build frameworks and foundational content to drive alignment across go-to-market teams

• Define and influence the product roadmap in close partnership with product, leveraging market, customer, and competitive insights

• Develop playbooks and templates to operationalize key product marketing functions

• Lead new product and feature launches, serving as the glue between product, marketing, sales, and customers

• Refine the companies presence and positioning based on a deep understanding of their customers, market trends, and product

• Develop an expert understanding of products, use cases, and the markets in which the company competes — to create compelling and impactful marketing materials for the sales team

• Partner with local business unit demand generation teams to co-lead the creation of impactful campaigns that reach core audiences

• Partner with PR and events teams on corporate event strategy and messaging

• Lead the go-to-market plan, ensuring that all customer-facing teams are on-message and maximizing each channel